Submitted by wwcadmin on Sat, 02/08/2025 - 15:33

September Yearling Sale

Begins Monday, Sept. 8

Entries Open April 1. Entry deadline for The World’s Yearling Sale is May 1.

The World's Largest Yearling Sale

The Keeneland September Sale is unmatched in its significance as the premier source for future racing champions. With record gross sales over $428 million in 2024, it is the premier marketplace for yearlings. Offering the cream of the North American yearling crop, the sale attracts a deep international buying and showcases an unparalleled selection of young talent.

Record Results

The 2024 Keeneland September Sale set a new benchmark, shattering records as the world’s highest-grossing Thoroughbred auction. With historic highs in key metrics achieved across the board, total sales soared to more than $428 million making it the highest-grossing Thoroughbred auction globally.

$428 million

GROSS SALES

Highest Grossing Thoroughbred Auction in the World

$5 million

CURLIN - CAVORTING

Most expensive yearling sold in North America in 2024

$150,548

AVERAGE

September Sale record

$70,000

RECORD MEDIAN

Median equaled the sale record

36 Yearlings

SOLD FOR 1MIL+

Purchased by 24 Different Buyers, second only to 2005

“It was one of the strongest sales I’ve ever seen at Keeneland. It was great to see so many people here buying horses, and it was extremely competitive. If we wanted to buy a horse, it cost more… There were some people at this sale I hadn’t seen in long time, so (Keeneland) did a good job bringing them in as well.”
- Donato Lanni

A Marketplace without Borders

Keeneland September is where the world’s most influential owners, trainers and bloodstock agents converge, making Keeneland the ultimate marketplace for sellers seeking a broad international reach and strong returns.

1000+

Buyers

in 2024

31

Countries

Representing Buyers

96

BUYERS SPENT 1MIL+

vs. 82 in 2023

“I've always been so impressed how Keeneland, as a sales company, has built the confidence from all the buyers from every corner of the globe, and it makes this sale where you can trust to put your finest horses here and they're going to meet the market.”
-Brandon Rice, RiceHorse Stable

The Power of Book 1

Book 1 showcases the finest North American yearlings and draws the world's top buyers to participate over the course of the first two days of the sale. It provides the ideal platform and audience to maximize opportunities for your high-caliber yearlings.

$119,565,000

BOOK 1 GROSS

Up 2.26%

$586,103

BOOK 1 AVERAGE

Up 10.78%

$475,000

BOOK 1 MEDIAN

Up 18.75%

$611,038

SINGLE RECORD SESSION AVERAGE

Session 2

“Book 1 (had) one of the strongest groups of physicals I’ve seen for a while. (Keeneland) did a very good job managing it. It wasn’t just reflected in the prices, but also in the momentum the sale got from the word go. As we all know, it carries over. It keeps the sale strong when you start off strong. When enough of us get shut out in the early parts of the sale, we’re just going to work harder later in the sale.”
- Nick deMeric, deMeric Sales

A Celebration for the Industry

The Keeneland September Sale is a destination where thousands of the industry’s biggest names gather in Lexington for an electric, two-week event where the energy is unmatched.

“At Keeneland now there is such a commitment to customer service. It doesn’t go unnoticed to buyers and consignors. There is a real focal point on making the buying experience as good as it can be and they continue to improve it every year. .. In North America I don’t think there is a consumer experience that competes with Keeneland... Their commitment to the facility and the upgrades is like a love letter to the Thoroughbred industry because there isn’t another racetrack/sales company that would have made that commitment. They’re saying we believe in our business and we believe in you.”
- John Sikura, Hill ‘n’ Dale